Willem Maas and Bastiaan Kleiberg discovered back in 2009 how much potential the subsidy market held. They saw the opportunities — but also the challenges, especially the time and expertise required to extract the right information from a sea of data and processes. That’s why they founded Maas & Kleiberg Subsidieadvies in Rotterdam.
What Willem and Bastiaan started together has grown into a specialized organization with multiple offices. The company evolved into today’s SubsidyCloud — a data-driven tech platform for managing and monitoring all your subsidies. Today, it’s the largest subsidy platform in the Netherlands.
As the Netherlands’ #1 subsidy platform, we give every entrepreneur — regardless of size or sector — access to the right subsidies.
With hundreds of available subsidies, dozens of experts, and a unique combination of technology, data, and human insight, we significantly increase the chances of success. That’s how we help businesses turn their growth ambitions into reality.
Through our innovative platform, smart AI tools, and data-driven approach, we deliver tailor-made solutions for every client.
We use technology to create the best possible user experience — thinking outside the box and challenging the status quo.
We believe in “subsidies made simple.” And beyond our friendly processes, we’re simply friendly people.
We connect subsidy seekers, experts, and providers to maximize value for everyone involved.
Our experts are always close to your business. Easily find a specialist with knowledge of your industry
Province: Utrecht
3 subsidy experts available
Province: Flevoland
1 subsidy expert available
Province: Friesland
2 subsidy experts available
Province: Groningen
1 subsidy expert available
Province: Drenthe
1 subsidy expert available
Province: Overijssel
1 subsidy expert available
Province: Gelderland
3 subsidy experts available
Province: Noord-Holland
3 subsidy experts available
Province: Zuid-Holland
14 subsidy experts available
Province: Zeeland
1 subsidy expert available
Province: Noord-Brabant
12 subsidy experts available
Province: Limburg
1 subsidy expert available
Founder and Co-owner
Bastiaan is the co-founder of SubsidyCloud. He has a strong business background focused on strategy development and helping entrepreneurs secure public funding. His expertise spans technology, business management, and taxation, with a clear focus on strategy, product, and growth.
Founder and Director
Willem is the co-founder of SubsidyCloud and is responsible for the company’s growth. He develops new business models and is constantly looking for new opportunities. In addition, he volunteers his time to support startups and nonprofits.
Controller & Head of HR
As Controller and Head of HR, Diana ensures that all internal and external financial matters are handled with precision. She is also the primary contact for employees regarding financial and HR-related questions.
Head of ICT
Ranjan is an experienced professional in the Information Technology and Services industry. He helps organizations use technology as a business enabler to innovate products and deliver outstanding customer experiences. Before joining SubsidyCloud, Ranjan worked on developing the NetX Suite Platform at BNY Mellon.
Operations & Account manager
Jan-Willem ensures that all daily processes run smoothly while continuously improving them. He maintains close contact with clients and consultants and stays up to date on the latest subsidy openings and deadlines thanks to his extensive experience in the subsidy sector — a true all-rounder.
Whether you’re a start-up, scale-up, or established company — we help turn your innovation goals into reality.
Want to move your business forward?
We have various login options for our affiliated partners, experts, and applicants.
Wij hebben verschillende login mogelijkheden voor onze aangesloten partners, experts en aanvragers.
